Use the Statistics section to get crucial insights into the performance of your video content.
- Go to the Analytics tab at the top of the screen
- Click the “Statistics” icon in the sidebar menu.
Visit our article on Ad Statistics if you are looking for documentation on outstream advertisement or ad impressions.
The Analytics dashboard contains 5 main sections:
- Date range picker
- View statistics
- Filters
- Geographical statistics
- Popular content impression
In this article we’ll discuss how each section can be used to get the video statistics you need.
1.0 | Date range picker
Choose a date range by either using the preset date range options or by selecting custom dates in the date range picker.
2.0 | View statistics
The view statistics contain two sub sections displaying trends for the selected date range and filters:
2.1 | General view stats
The general view statistics provide useful datapoints to get an overall impression of viewer engagement. See below for an example set of general viewer stats:
- Views: the total number of times the video has started playing. If the player is set to autoplay, a view event will be counted when the video starts. Please note: this number also includes (non unique) views from returning visitors.
- Player loads: the total amount of times a player was loaded onto a page and ready to play. A player load is logged in the statistics regardless whether the viewer has actually viewed the content.
- Play Rate: the number of views divided by the number of player loads, displayed as a percentage. For example: a player was loaded 10 times, but in only 6 occasions did the clip actually start playing (60% play rate).
- Unique visitors: the estimated amount of unique viewers that have viewed content during one session. For example: when Jane Doe has viewed 4 videos on your website, only 1 unique visitor will be logged in your statistics. Please note that a viewer who views content from 2 different browsers is counted as 2 unique visits.
- Views per unique visitor: the average amount of views per unique visitor (the amount of views divided by the amount of unique visitors).
“Unique visitors” as well as “Views per unique visitor” statistics are less accurate when (tracking) cookies are disabled for a specific player. For example: if Jane Doe views 6 videos on a player without (tracking) cookies, each view will be logged as a unique visit. Learn more about cookie settings.
2.2 | View graph
The graph is an excellent tool to spot trends and anomalies in your view statistics. Learn more about filters below to produce various graph displays.
3.0 | Filters
Use the filters panel to zoom in on views with specific values for the following variables:
- Content
- Audience
- Context
- Technology
- Engagement
- Ad units
For example:
- Use a “Duration” filter to zoom in on views for videos with a length below 1 minute;
- Use the “Country” filter to only display views from the United Kingdom;
- Use the “Device type” filter to only report on views from smartphones:
Learn more about the available filter sets and their terminology.
It’s also possible to:
- Combine multiple filters;
- Include or exclude specific filtersets;
- Compare various filterset values by displaying different graph lines.
3.1 | Multiple filters
Create detailed analyses by combining multiple filter variables (for example: a specific country as well as a specific device type).
Applied filters are marked in the sidebar as well as mentioned on top of the view statistics:
3.2 | Include / Exclude views
The checkboxes in the filter panel can be used to either “include” or “exclude” specific values in the view statistics.
The following two examples illustrate this powerful include/exclude option:
“Include” example: only show views from smartphones:
“Exclude” example: show views from all devices except those coming from smartphones (i.e. only desktop, tablet, SmartTV and other):
3.3 | Compare filtersets in the graph
Display various filters separately to make better comparisons. For example: compare smartphone views with desktop views by clicking the compare graph icon. This way multiple lines will be displayed in the same graph:
4.0 | Geographical statistics
Comparing views from various countries can be done by selecting them in the filtersets (see section 3.0 above). Alternatively however, you can use the map section to get a general overview of viewers distribution:
Use the menu icon in the right upper corner to zoom in on specific regions:
5.0 | Popular content impression
The last section shows the media clips with the most views for the selected date range.
Click a media clip to only view the statistics for that particular video:
5.1 | Engagement graph
When zooming in on a specific media clip an extra graph appears displaying the viewer engagement. The engagement graph shows the amount of viewers for each percentile of the video duration.
In the following example you can see that at 10% of the video’s length there were still 289,092 viewers watching the content.
Generally, a more vertical “steep” line indicates that viewers are losing interest quickly as the video progresses. It’s good to strive towards a more horizontal ‘flat’ line, meaning that viewer engagement is more steady.