Player Cookies


The Blue Billywig video player uses first-party cookies as well as thirty-party cookies (Google). These are included in the Data Processing Agreement with our clients. A general distinction can be made between functionality and tracking cookies.

1.1 | Functionality Cookies

Functionality cookies (also known as ‘preference cookies’) allow the player to remember specific setting preferences to optimize the viewer’s experience. These include settings related to volume, subtitles, video quality, etc. Functionality cookies are anonymous, which means that activity on other websites is not being monitored.

1.2 | Tracking cookies

Tracking cookies (also known as ‘statistics’ or ‘performance cookies’) are used to collect data of the viewer’s interaction with videos that have been initiated. Our clients can access the collected data in the analytics section of the Online Video Platform (OVP) to analyse viewer audience, used technology, viewer engagement, etc. Data collected by tracking cookies is completely anonymous and cannot be used to identify viewers.

Above-mentioned cookies are placed by default and can be configured in the playout settings. Cookie placement can also be set by a third party cookie manager that handles visitor consent for the entire website.

2.0 | Enable/disable cookies on the playout

  1. Go to the “Media Library” tab and select “Playouts” in the left menu.
  2. Head over to the “Miscellaneous” tab and scroll down to “Cookies” to change the cookie settings:
    • Enable Cookies:
      Functionality as well as tracking cookies are placed.The functionality cookies masterMute, masterVolume and userSelectedAsset are placed to store the user’s audio as well as video quality settings.

      To facilitate unique visitor statistics our tracking cookie uuid is placed as well as a local storage value (bb_uuid).

      If advertisements are configured on the playout, the player uses Google’s IMA SDK for personalized advertisements and allows the placement of its tracking cookies (GED_PLAYLIST_ACTIVITY and GFP).

      https://stats.bluebillywig.com/ serves both as a tracking as well as a functionality cookie.

    • Only Disable Tracking Cookies:
      Functionality cookies are still placed by the player.The functionality cookies masterMute, masterVolume and userSelectedAsset are placed to store the user’s audio as well as video quality settings.

      If advertisements are configured on the playout, the player uses Google’s IMA SDK for personalized advertisements, but refuses the placement of its tracking cookies.

      The https://stats.bluebillywig.com cookie is placed but does not track users.

      “Regular” analytics are still available

    • Disable Cookies:
      Neither functionality cookies nor tracking cookies are placed.The player avoids placement of tracking cooking by using the Blue Billywig Ad SDK instead of Google’s IMA SDK.

      “Regular” analytics are still available.

Updated on February 10, 2021

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