The Statistics section gives you insight into all the performance information available for your advertisments.
To access the Ad Statistics:
- Click to expand “Analytics” in the left menu panel
- Click “Ad Statistics”:
1.0 | Types of statistics
Depending on the way you use your Blue Billywig account, you can select up to two options for the types of statistics:
- Outstream: this option outlines statistics for Ad Services users utilizing Outstream ads that include total views, clickthrough rate, quartile progression, and more.
- Ad Impressions: this option outlines how ads are viewed and how their implementations can be improved.
2.0 | Select a date range
Choose a date range by either using the preset date range options or by manually selecting specific dates in the date range picker.
3.0 | Views
See trending views for the selected date range on the graph.
This graph is also used to show multiple lines that contain particular filters, for countries, browsers and various other filters (see section 4.0).
4.0 | Filter Variables
Use the filter panel to zoom in on ad content with specific details.
The exact filter variables available for ad statistics depends on the “statistics type” selected. See section 1.0 to change the statistics type displayed in the dashboard.
For example: view statistics on instream ads that were fully watched (100% quartile):
Or: view statistics on outstream ads only coming from the United Kingdom:
Select filters to update the various sections: the graph, the most viewed, and the world map. Selecting the highlight icon in front of the checkboxes adds lines to the graph to compare variables.
For example: the following graph displays the differences between views from iOS and Android mobile devices:
Active filters are shown next to the “Clear all filters” button above the graph. On the top right under the “Clear all lines” button, you can also see which filters are active and their corresponding graph color.
