The Online Video Platform offers many possibilities to generate reports on video performance and viewer interaction by showing:
- Click paths
- Flowcharts
- KPI dashboards
To get started:
- Click the “Analytics” tab at the top of the screen;
- Click “Projects” in the left sidebar menu
Interactive videos can be analyzed using the Performance as well as the Flow Analysis data.
1.0 | Project Performance
The Performance interface displays:
- Total views for the selected date range
- KPI Metrics (configured based on the predefined targets of the interactive video)
To export the project performance to an excel file:
2.0 | Flow Analysis
Use the “zoom” option to get a general overview of the project’s interactivity flow:
In depth data is displayed by clicking individual clips from the project:
