The Statistics section gives you insight into all the performance information available for your advertisments.
Go to the Analytics tab at the top of the screen and click the “Ad Statistics” icon in the sidebar menu:
1.0 | Types of statistics
Depending on the way you use your Blue Billywig account, you can select up to two options for the types of statistics:
- Outstream: this option outlines statistics for Ad Services users utilizing Outstream ads that include total views, clickthrough rate, quartile progression, and more.
- Ad Impressions: a great tool to learn more about how ads are viewed and how their implementations can be improved.
Select an option and use the following tools to dig into the data to learn more about performance.
2.0 | Select a date range
Choose a date range by either using the preset date range options or by manually selecting specific dates in the date range picker.
3.0 | Views
See trending views for the selected date range on the graph.
This graph is also used to show multiple lines that contain particular filters, for countries, browsers and various other filters (see section 5.0).
4.0 | Data overview
- Number of unique visitors (please note that a person viewing a video twice from 2 different browsers is counted as 2 unique visits)
5.0 | Filter Variables
Use the filter panel to zoom in on ad content with specific details.
For example: view statistics on instream ads that were fully watched (100% quartile):
Or: view statistics on outstream ads only coming from the United Kingdom:
For example: the following graph displays the differences between views from iOS and Android mobile devices:
Active filters are shown next to the “Clear all filters” button above the graph. On the top right under the “Clear all lines” button, you can also see which filters are active and their corresponding graph color.
6.0 | Best viewed
The following figure can be found below the graph next to the world map. This section shows you which media clips have the most views for the selected date range. Click a row to open the media clip detail page.