Metadata

Adding metadata to a clip makes it easier to identify the clip, which improves the workflow. Additionally, adding metadata is also good for your video SEO.

1.0 | Adding metadata

Navigate to the “Media Library” and look for the video you want to edit. Open the video and click on the “Metadata” tab. 

• • Enter a title
    • Consider the number of characters (50-60 characters)
    • Make sure you put the most important keyword at the beginning

• • Add a description
    • Consider the number of characters (max. 300)
    • Use the most important and relevant keywords

• • When applicable, add an author
    • Google can display these in the search results
  • Deep link
    Enter the URL that leads to the page on which you want to index the video.
    Tip:

    When you embed a video on your own website, we advise you to enter the page URL where you placed the video.

• • Add tags
    Use the most important keywords.
    Tip:

    You can add a “standard tag”, so Media Clips are automatically added to a clip list. For example, you can create the tag “video sitemap”.

2.0 | Custom fields

For some videos you might want some extra metadata fields. These could be fields like Category or Purpose, or you might want to link them to a specific person within your company, like an account manager or marketing director.

To add a custom field, go to publication settings by clicking the gear icon on the top right. Then select the Custom Fields tab, and here you can add a custom field. Once you’ve filled in the name of the custom field in Label, you can select whether the custom field should be public, mandatory and visible. You can also select what kind of input field it is, such as a text field or a checkbox.