Reports

Use Reports to analyse your videos’ performance: views, view time, number of player loads, and more.

Reports can either be sent immediately to one or more email addresses or periodically to provide your team with the data they need, when they need it.

1.0 | Create a report

To create a report:

• Click to expand “Analytics” in the left menu panel;
• Click “Reports”;
• Click “Create new report”.

• Enter a Report title (required). Use a descriptive title, as it will be displayed in the Reports library as well as in the email.

1.1 | Filtersets

Use a filterset to generate data exclusively on clips that meet your criteria.

For example: only report data on live videos:

For example: only report data on videos marked with the “travel” tag:

1.2 | Data columns: Clip Information, Dimensions and Metrics

Select the clip information, dimensions and metrics to include in your report:

Clip Information

Clip information columns add metadata from your media clips to the report. The ID column is always included and cannot be deselected. The following fields are available:

• ID: the unique identifier of the media clip (always included).
• Title: the title of the media clip.
• Duration: the length of the media clip.
• Published date: the date the clip was published.
• Status: the current status of the clip (e.g. published, offline).
• Media type: the type of media (e.g. video, audio, live).
• Source type: the source type of the clip.
• Description: the clip description.
• Tags: any tags assigned to the clip.
• Deep link: the direct URL to the clip.
• Author: the author of the clip.
• Copyright: the copyright notice on the clip.
• Created date: the date the clip was created.
• Updated date: the date the clip was last updated.
• Original filename: the filename of the originally uploaded file.
• Disable commercials: whether commercials are disabled for the clip.
• Embargo available from: the start date of the embargo window.
• Embargo available to: the end date of the embargo window.
• Created by: the user who created the clip.
• All-time views: the total number of views across all time (requires a specific account permission).
• Custom fields: any publication-specific custom fields configured for your account.

Dimensions

Dimensions categorise your data by breaking the statistics into groups. For example, using Time: day as a dimension will separate the media clip statistics into a daily interval. You can add up to 20 dimensions per report.

• Time: day: breaks down statistics per calendar day.
• Playout: groups statistics by the playout (player configuration) used.
• Web domain: groups statistics by the domain where the player was embedded.
• Web address: groups statistics by the exact page URL where the player was embedded.
• Channels: groups statistics by channel.
• Playlists: groups statistics by playlist.
• Shorts: groups statistics by Shorts item.
• Custom stats event: groups statistics by custom statistics events fired from the player.
• VAST quartiles: groups statistics by VAST ad quartile events.
• Device type: groups statistics by the type of device used (e.g. desktop, mobile, tablet).
• Country: groups statistics by the viewer’s country.
• Region: groups statistics by the viewer’s region.
• Operating system: groups statistics by the viewer’s operating system.
• Browser: groups statistics by the viewer’s browser.
• Custom fields: any publication-specific custom fields that are enabled for statistics tracking.

Metrics

Metrics are the measurements shown for each of your dimensions. You can add up to 20 metrics per report.

• Views: the total number of times the video has started playing.
• Unique visitors: the estimated number of unique viewers.
• Ad impressions: the number of views in which an ad creative started playing.
• Main content starts: the number of views in which the main video content started playing.
• Completed views: the number of views in which the video was watched to completion.
• Player loads: the total number of times the player was loaded on a page. ⚠ Not available when more than one dimension is selected (see note below).
• View time: the total number of seconds of content watched across all views.
• View time average: the average duration viewers spent watching per view.
• View count: 20% reached: the number of views in which at least 20% of the video was watched. ⚠ Not available when more than one dimension is selected (see note below).
• View count: 40% reached: the number of views in which at least 40% of the video was watched. ⚠ Not available when more than one dimension is selected (see note below).
• View count: 60% reached: the number of views in which at least 60% of the video was watched. ⚠ Not available when more than one dimension is selected (see note below).
• View count: 80% reached: the number of views in which at least 80% of the video was watched. ⚠ Not available when more than one dimension is selected (see note below).

1.3 | Date range

Select the date range for the data included in your report. The following presets are available:

• Today
• Yesterday
• Last 7 days
• Last 30 days (default)
• Last week
• Last month
• Last quarter
• Last year
• Week to date
• Month to date
• Year to date
• Custom date range: select a specific start and end date.

1.4 | Output format

Select your preferred output format:

• Excel file (.xlsx)
• CSV (.csv)
• JSON (.json)

1.5 | Publish and run a report

To generate your report:

• Set the status to “Published” at the top right;
• Click Save in the lower right corner.

Click the Generate Now button to send the report to the email address associated with your OVP account.

2.0 | Schedule a report

To automatically send a report on a recurring schedule:

• Open the Schedule tab;
• Enter one or more email addresses;
• Select a schedule:
  • Daily: the report is sent every day.
  • Weekly on: the report is sent weekly on a chosen day of the week.
  • Monthly: the report is sent every month.
• Click Save in the lower right corner to save your settings.