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Video & Outstream Statistics

The Statistics section gives you insight into all the performance information available for your content.  You can find this section of your account by clicking the Analytics tab at the top of the screen.

1.0 | Types of statistics

Depending on the way you use your Blue Billywig account, you can have up to three options for types of statistics:

The Editorial views section shows how well media clips & interactive projects are performing, including how often they’ve been viewed, viewer device types, clickthrough rates, and more.  The next two options are for Ad Services Clients–Outstream outlines statistics for Ad Services users utilizing Outstream ads that include total views, clickthrough rate, quartile progression, and more.  Ad impressions is a great tool to learn more about how ads are viewed and how their implementations can be improved.

Once you’ve selected a section, use the following tools to dig into the data to learn more about performance.

2.0 | Select a date range

Choose a date range by either using the preset date range options:

Or manually select dates by clicking the date boxes and then selecting your desired dates:

3.0 | Views

See trending views for the selected date range on the graph. This graph is also used to show multiple lines that contain particular filters, for countries, browsers and various other filters.

4.0 | Data overview

The data overview on the top right side of the screen displays the number of unique viewers, the average number of views per visitor, and the number of player inits for the selected date range. Player inits are the number of times someone open a page where a player is embedded. The data overview section will disappear when a filter is selected if not relevant.

5.0 | Filter selection

Select filters on the right side of the screen to edit the graph, most viewed, and the world map sections. Selecting the dots in front of the checkboxes adds lines to the graph to compare variables. See differences between iOS and Android, for example:

The active filters are shown next to the “Clear all filters” button above the graph. On the top right under the “Clear all lines” button, you can also see which filters are active and which color they correspond with.

6.0 | Best viewed

The figure above can be found below the graph next to the world map. This section shows you which media clips have the most views for the selected date range.  Clicking on a clip title opens the media clip detail page.

Updated on August 26, 2020

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