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Video & Outstream Statistics

The Statistics section gives you insight into all the performance information available for your content.  You can find this section of your account by clicking the Analytics tab at the top of the screen.

1.0 | Types of statistics

Depending on the way you use your Blue Billywig account, you can have up to three options for types of statistics:

Analytics options

  • Editorial views: analyze how well media clips & interactive projects are performing, including how often they’ve been viewed, viewer device types, clickthrough rates, and more.
  • Outstream: this option outlines statistics for Ad Services users utilizing Outstream ads that include total views, clickthrough rate, quartile progression, and more.
  • Ad Impressions: a great tool to learn more about how ads are viewed and how their implementations can be improved.

Select an option and use the following tools to dig into the data to learn more about performance.

2.0 | Select a date range

Choose a date range by either using the preset date range options or by manually selecting specific dates in the date range picker.

Date presets:

Date picker:

3.0 | Views

See trending views for the selected date range on the graph.

This graph is also used to show multiple lines that contain particular filters, for countries, browsers and various other filters (see section 5.0).

4.0 | Data overview

The data overview on the top right side of the screen displays the following statistics for the selected date range:

  • Number of unique visitors (please note that a person viewing a video twice from 2 different browsers is counted as 2 unique visits)
  • Average views per visitor
  • Number of player inits. Player inits are the number of times someone open a page where a player is embedded.

Calculating statistics can become time consuming for videos that are receiving many views. To ensure a speedy page load, the data overview will not display unique visitors, average views per visitor or player inits when a filter is applied.

5.0 | Selecting Filter Variables

Use the filter panel to zoom in on views with specific details such as views for videos with a length of 5 minutes and more, views from the United Kingdom, or all views from devices with the Android operating system.

Select filters to update the graph, the most viewed, and the world map sections. Selecting the hightlight icon in front of the checkboxes adds lines to the graph to compare variables.

For example: the following graph displays the differences between views from iOS and Android mobile devices:

Active filters are shown next to the “Clear all filters” button above the graph. On the top right under the “Clear all lines” button, you can also see which filters are active and their corresponding graph color.

6.0 | Best viewed

The following figure can be found below the graph next to the world map. This section shows you which media clips have the most views for the selected date range. Click a row to open the media clip detail page.


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