Piwik Pro Analytics

In addition to using our Analytics dashboard, connect a playouts to your Piwik Pro account to fully integrate your video analytics with your overall web traffic analyses.

1.0 | Connect to Piwik Pro

To connect a Piwik Pro account to a Playout:

• Select a Playout;
• Navigate to the Miscellaneous tab and scroll down to Developer Options
  .
  
  Piwik Pro Settings Availability

  The Piwik Pro settings may not be available by default. Please contact your account manager or support@bluebillywig.com to access these settings.

• Enable Piwik Pro logging by supplying both an Piwik Pro account address (Piwik (base) URL) as well a Piwik site ID.
  .
  
  Piwik Pro account address

  To ensure a proper integration, make sure your Piwik Pro account address does not contain a “/” character at the end of the URL . For example: use “https://bluebillywig.piwik.pro” instead of “https://bluebillywig.piwik.pro/”.

2.0 | Event Logging

The following events and content interactions are logged in Piwik Pro using query parameters as documented by Piwik Pro (learn more):

2.1 | Event Categories 

Piwik Pro query parameter: e_c (string)

• Video: e_c=Video
• Audio: e_c=Audio

2.2 | Event Actions

Piwik Pro query parameter: e_a (string)

• Init (player load): e_a=Init
• Play: e_a=Play
• Finish: e_a=Init

2.3 | Event Name

Piwik Pro query parameter: e_n (string)

• For mediaclips: clip id – clip title
  Example (decoded): e_n: 5828638 – Workshop (Bilingual)
  Example (encoded): e_n=5828638%20-%20Workshop%20(Bilingual)
• For interactive projects: project id – project title
  Example (decoded): e_n: 5518110 – Interactieve video demo – experience interactive video
  Example (encoded): e_n=5518110%20-%20Interactieve%20video%20demo%20-%20experience%20interactive%20video

2.4 | Content Interactions

Piwik Pro query parameter: c_i (string)

• Resume: c_i=Init
• Seek: c_i=Seek
• Pause: c_i=Pause

Content interactions are accompanied by

• Content name
  Piwik Pro query parameter: c_n (string)
  Example (decoded): c_n: Blue Billywig Player
  Example (encoded): c_n=Blue%20Billywig%20Player
• Content piece
  Piwik Pro query paramter: c_p (string)
  Example (decoded): c_p: https://yourcompanyname.bbvms.com/json/mediaclip/1234567.
  Example (encoded): c_p=https%3A%2F%2Fyourcompanyname.bbvms.com%2Fjson%2Fmediaclip%2F1234567

2.5 | Custom Variables

Piwik Pro query parameter: cvar (string) <JSON>

cvar: {
"1": ["bb_id", "1234567"],
"2": ["bb_title", "Workshop (Bilingual)"],
"3": ["bb_duration", "33033"],
"4": ["bb_sourcetype", "on_demand"],
"5": ["bb_createddate", "2024-03-01T15:52:08Z"]
}