You can watch our tutorial video on adding feedback options here, or read the article below.
One of the ways to analyze the usefulness of interactive video is to ask your viewers to provide feedback. In this article, you’ll learn how to create interactive elements that collect feedback. In particular, this article covers:
- Feedback structure: the basics
- Closed feedback: emojis and grades
- Open feedback: forms
1.0 | Feedback structure: the basics
1.1 | Separate feedback clip
To efficiently analyze feedback data, it is strongly recommended to create a separate clip where viewers are asked to give feedback. A designated feedback video makes it easier to see how many viewers reached the feedback section in the first place and how many of those viewers submitted their feedback.
1.2 | “Thank you” message
It is also recommended to add a “thank you” message for viewers who submitted feedback. This can be done by navigating to a separate “thank you” clip or by showing a pop-up message. A thank you confirmation improves the user experience and lets viewers know their feedback has been successfully received.
2.0 | Closed feedback
“Closed feedback” refers to predetermined options viewers can select to evaluate your video, such as thumbs up or down, or emojis that express their opinion.
To add closed feedback options:
- Make sure the images are uploaded to the Media Library
- Drag them onto the canvas
- Check the “Preload” option and the “Use as KPI” checkbox (the latter allows you to analyze how many clicks each button has collected)
- Add an OnClick action to the buttons that triggers your thank you response, such as a “thank you” video or pop-up message. It is also recommended to hide the feedback buttons as soon as feedback has been submitted, as this prevents viewers from clicking the buttons repeatedly, which would skew your feedback data. Learn more about how to navigate to a video or how to add a pop-up message.
3.0 | Open feedback
Instead of predetermined options, “open feedback” enables viewers to write comments to express their opinion. In most cases, it is recommended to offer open feedback alongside closed feedback, as it gives viewers the opportunity to explain a “thumbs-down” click or describe what they specifically liked about the interactive video.
The steps below explain how to add an open feedback option, using the closed feedback buttons from the previous section as a starting point. Before continuing, remove the OnClick actions from those thumb buttons so they no longer trigger any “thank you” messages or videos.
- Add a text area and a submit button
- These elements should only appear after a viewer clicks one of the thumb buttons. Hide both elements in the timeline by unchecking the checkboxes at the start and end point of the widget.
- Enter a form element name for the text area, such as “Feedback”, and add placeholder text so viewers know where to write their comments.
- Add an OnClick action to both the Thumbs Up and Thumbs Down buttons. Select the “change widget” action, pick the text area and submit button, and set the action to “show” both.
- Also hide the thumb buttons at the same time:
Clicking a thumb button will now reveal the text area and submit button. To allow viewers to submit their feedback:
- Add an OnClick action to the submit button and select the “Send item” option.
- Select the “form” option to ensure viewer comments are accessible in the OVP. If a viewer submits without entering any text, a blank entry will be recorded.
- When showing a “thank you” pop-up message, make sure you also hide the text area and submit button.
