Home
Monetization
Outstream Ads
Google Ad Manager Setup for Outstream

Google Ad Manager Setup for Outstream

Contents

This guide helps you integrate your Google Ad Manager account with Blue Billywig’s Ad Services. It covers the basic structure required to get the two platforms connected and serving ads. Your setup may vary; please reach out to support@bluebillywig.com if you have specific questions.

To get started, you will need a 1×1 GAM Ad Unit (existing or new), a Line Item with a Third Party creative, and the embed script from your Blue Billywig Ad Unit. If you haven’t created a Blue Billywig Ad Unit yet, see Get started with Outstream Ads first.

1.0 | Create a new Ad Unit

Note:

If you are using an existing Ad Unit, skip this step.

Expand the Inventory section on the left menu and select “Ad Units”.
Click the New Ad Unit button at the top of the page.
Give your new Ad Unit a name and code, and assign the 1×1 size to it. The code is auto-generated from the name (you can leave it as-is).
Save your changes.

Ad Unit

2.0 | Create a new order

Expand the Delivery section on the left menu and select “Orders”.
Click the blue “New Order” button at the top of the page.
Name your order, choose an advertiser, and then click Add Line Item. If no advertiser exists yet, click New Advertiser to create one first.

3.0 | Create the line item

This continues on the same screen as the order form. Fill in the following fields:

Choose an Ad Type. In this guide, we’ll be setting up a Display Line Item.
Name your new Line Item and select the Sponsorship type.
In the Expected Creatives section, add the 1×1 Creative Size.
Set the delivery to start immediately, with no end date.
In the Ad Targeting section, open the Inventory and target the new 1×1 Ad Unit you just created.
Save your changes.

4.0 | Add the Creative to your Line Item

Click the Creatives tab in your Line Item and select Add Creative.
Select New Creative and then click the 1×1 size option.
Select the Third Party creative type.
Name your new Creative and paste the embed script from your Blue Billywig Ad Unit. You can find this script in your Blue Billywig account under Ad services > Ad units > [your ad unit], at the bottom of the page.
Important: “Serve into SafeFrame” is enabled by default. You must uncheck this box, otherwise the player embed will not load correctly.
Save your changes.

5.0 | Implement the Ad Unit on your page

In the Ad Unit section, select the Ad Unit you created at the beginning of this guide.
At the top of the Ad Unit page, click the Tag link, select a tag type of Google Publisher Tag, and click Continue.
Ensure that the 1×1 size is selected, and click Continue.
Copy the generated header and body scripts and place them on your site. The header script goes in the <head> of your page; the body script goes at the location where the ad should appear.