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Legitimate Interest Disclosure Statement

1.0 | Purpose 7 – Measure Ad Performance

We are committed to providing our clients with valuable insights and analytics to help them make informed decisions about their advertising strategies. To achieve this, we collect and process data related to user engagement with ads. We use this data to measure ad performance, including factors like click-through rates and view time. Our legitimate interest in processing this data is to help clients improve the effectiveness of advertising on our platform and to provide accurate usage information for billing.

2.0 | Purpose 8 – Measure Content Performance

Understanding how viewers engage with video content is crucial. To support this objective, we collect and analyze data on view sessions and viewer interactions. This data allows us to measure content performance, such as view duration. We process this data based on our legitimate interest in helping our clients understand their usage of video, and to provide accurate usage information for billing.

3.0 | Purpose 10 – Develop and Improve Products

Constant innovation is central to our mission. We collect data on view sessions, feature usage, and viewer interactions to continuously develop and enhance our products and services. By analyzing this data, we can identify areas for improvement, tailor our offerings to better suit our clients’ needs, and innovate in response to changing market dynamics. Our legitimate interest in data processing for this purpose is rooted in our commitment to delivering a top-notch product for our clients.

4.0 | Special Purpose 2 – Technically Deliver Ads or Content

We process data for the technical delivery of ads or content. This processing ensures that ads and content are delivered efficiently and effectively to the intended audience. Our legitimate interest in this purpose is to maintain the functionality of our platform for the benefit of our clients, by ensuring the seamless delivery of ads and content.

5.0 | Balancing Interests and Data Protection

We take data privacy seriously and are dedicated to ensuring the security and confidentiality of the data we collect. Our data processing activities for the above-mentioned purposes are conducted with careful consideration of individuals’ rights and interests. We are committed to implementing appropriate safeguards to protect personal information and to minimize any potential impact on individual privacy.

6.0 | More information

If you’re under the impression that your data isn’t secure, that there are indications of misuse, or if you’d like more information about the way we collect personal data, please don’t hesitate to reach out to us. You can reach us at:

Address: Catharina van Renneslaan 20, 1217 CX Hilversum
Phone: 035-8200280
E-mail address: hello@bluebillywig.com

Registration number trade register Chamber of Commerce: 76819620

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