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Overview: Interactive Video


Interactivity brings your video alive. Adding interactive elements will increase click-through rates and open up a wide range of possibilities. From customer service to quizzes to e-learning: anything is possible with our Interactive Studio and a bit of creativity.

Read more to get started with interactive video.

Use our Interactive Studio to benefit from the following features:

1.0 | Interactivity: Key features

Included in our OVPOn the roadmap
Add interactive elements
Buttons, forms, images, dropdowns and more…
✓
Branching
Serve specific videos based on user interaction
✓
Flowchart tool
Connect multiple clips into a visual interactive flow
✓
Contact options
Let viewers email, call, or navigate to a contact page directly from the video
✓
Additional information
Show pop-ups, tooltips, and downloadable files (e.g. PDFs)
✓
Viewer feedback
Collect closed ratings (thumbs, emojis) and open-form responses
✓
KPI tracking
Measure widget views and clicks in analytics
✓
Interactive Studio
Customize your interactivity
✓
Templates✓
Mobile support✓

2.0 | Interactivity: Advanced features

Included in our OVPOn the roadmap
User-friendly programming✓
Add Custom code✓
Personalized video✓
Local storage
Store and retrieve viewer input (scores, names, progress) across the flow
✓
If/then statements
Conditional logic based on player state, widget state, or stored values
✓
Messages (i.e. “variables)
Batch-control multiple widgets and reuse action sets across buttons
✓
Timeline import
Reuse interactivity from one clip across multiple clips
✓
Playout-level templates
Apply a persistent interactive layer to all clips in a playout
✓
SCORM integration✓

3.0 | Interactivity: Monetization features

Included in our OVPOn the roadmap
Call to action (CTA)✓

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