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Overview: Interactive Video


Interactivity brings your video alive. Adding interactive elements will increase click-through rates and open up a wide range of possibilities. From customer service to quizzes to e-learning: anything is possible with our Interactive Studio and a bit of creativity.

Read more to get started with interactive video.

Use our Interactive Studio to benefit from the following features:

1.0 | Interactivity: Key features

Included in our OVPOn the roadmap
Add interactive elements
Buttons, forms, images, dropdowns and more…
Branching
Serve specific videos based on user interaction
Flowchart tool
Connect multiple clips into a visual interactive flow
Contact options
Let viewers email, call, or navigate to a contact page directly from the video
Additional information
Show pop-ups, tooltips, and downloadable files (e.g. PDFs)
Viewer feedback
Collect closed ratings (thumbs, emojis) and open-form responses
KPI tracking
Measure widget views and clicks in analytics
Interactive Studio
Customize your interactivity
Templates
Mobile support

2.0 | Interactivity: Advanced features

Included in our OVPOn the roadmap
User-friendly programming
Add Custom code
Personalized video
Local storage
Store and retrieve viewer input (scores, names, progress) across the flow
If/then statements
Conditional logic based on player state, widget state, or stored values
Messages (i.e. “variables)
Batch-control multiple widgets and reuse action sets across buttons
Timeline import
Reuse interactivity from one clip across multiple clips
Playout-level templates
Apply a persistent interactive layer to all clips in a playout
SCORM integration

3.0 | Interactivity: Monetization features

Included in our OVPOn the roadmap
Call to action (CTA)

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