Technical Specifications VideoBanner InArticle

The VideoBanner is specially designed by Blue Billywig for Internet Video Advertising and is based on a specialized version of our Player which displays a so called “MainRoll clip”. The MainRoll entity provides for special Ad capabilities which are summarized below:

Device/Browser Support

  • Chrome **, Internet Explorer 8/9/10/11, Firefox **, Safari **, Opera **

    ** Latest, or most widely used version http://gs.statcounter.com/

  • Devices which do not support HTML5 nor Flash are excluded from the InArticle format automatically. The VideoBanner will detect the capabilities of the device automatically and will not show on devices which don’t have the capabilities.

  • The iPad is supported with Autoplay. Please mind that due to Apple’s usability policy, it is not possible to influence the sound settings of the user. Both mute/unmute and lower/higher volume cannot be influenced and will use the current setting of the user’s device.

Analytics

The VideoBanner complies to the standard VAST logging and the following extra logging which will be reported in the Video Management System:

  • Number of plays per day, by device & location
  • Number of completes per day, by device & location
  • Real-time insight in number of ad plays by website and location

Player

  • Preferred playmode HTML5 with Flash fallback
  • Responsive player
  • Toggle play/pause by in-view of player
  • Toggle mute/unmute by mouse-over player
  • Bandwidth detection
  • Unfold/Fold configurable
  • Display Time remaining (text adjustable)
  • “Advertisement” text is adjustable
  • Approval feature
  • Javascript embedcode
  • Minimum width= 300 pixels (technical minimum)

VideoBanner (serviced)

  • VAST Compliant
  • Support for Multi Stage Advertising (MSAS) allowing to provide multiple VAST URLs which will be used in order of priority on a single ad slot. In the case the first VAST URL does not respond with campaign material the VideoBanner will automatically switch to the second one.

VideoBanner (self-serviced)

  • Support for Multi Stage Advertising (MSAS) allowing to provide multiple VAST URLs which will be used in order of priority on a single ad slot. In the case the first VAST URL does not respond with campaign material the VideoBanner will automatically switch to the second one.
  • Support of all encoding file formats as source file, though MP4 h264 preferred for optimized result
  • All creatives are transcoded to different assets and served based on bandwidth detection:
    • 400kbps
    • 800kbps
    • 1200kbps
  • Click Through URL