Multi-Stage Advertising System

10.1 Positions

The system distinguishes five ad slots called positions:

  • Preroll (audio/video)
  • Leader (audio/video)
  • Overlay (text/image/interactive)
  • Postroll (audio/video)
  • Exitscreen (text/image/interactive)

10.2 Ad Systems

In each of the five positions one or more (hence "Multi-Stage") ad system calls can be booked. The available ad systems are:

  • Creative (type: vms, subtype: generic)
  • DfP (type: vast, subtype: dfp)
  • Videostrip (type: vast, subtype: videostrip)
  • SmartClip (type: vast, subtype: smartclip)
  • ZoomIn (type: vast, subtype: zoomin)
  • OpenX (type: vast, subtype: openx)
  • Dart Legacy (type: vast, subtype: dart)

NOTE: vast systems are compatible with VAST1.0 and VAST2.0

The player recognizes standardized macro's in an VAST ad tag url (for all of the systems above, except Creative). The following macro's can be used:

Macro Explanation Value
[url] The url the player is placed on. If the player is placed in an iFrame and the option "attempt iFrame breakout" is not used, the [url] will be the url of the iFrame. a URL string
[deeplink] The deeplink of the mediaclip (is the same as [url] if not set) a URL string
[timestamp] The timestamp that the VAST request was done. a number
[correlator] Same as [timestamp] a number
[playerwidth] The width of the player in pixels. When responsive sizing is used the width will return the width of the player at the moment of requesting the ad. a number (in pixels)
[playerheight] The width of the player in pixels. When responsive sizing is used the width will return the width of the player at the moment of requesting the ad. a number (in pixels)
[clipTitle] The title of the clip. Only available for in-stream the title string
[clipID] The ID of the clip. Only available for in-stream the ID string
[playmode] The playmode selected by the player. Useful for example when using key/value targeting in combination with DfP "html5" or "flash"
[format] The format selected by the player. Almost the same as playmode, but returns another value. Useful in combination with liverail ( LR_FORMAT ). "application/x-shockwave-flash" or "application/javascript"

They will be replaced with their respective values dynamically before sending the ad request to the ad server.

10.3 Ad Formats:

The player supports the following IAB ad formats:

[Overlay]

  • Half banner (234x60)
  • Full banner (468x60)
  • Leaderboard (728x90)

[Exitscreen]

  • Rectangle (180x150)
  • Medium rectangle (300x250)
  • Large rectangle (336x280)

[Preroll, Leader, Postroll]

  • Fullframe