Ad Formats

With our ad services proposition you can manage all video ads that are played through our platform.

Ad Units are at the base of our platform's ad services and define your inventory. They are the positions where you could show a (video) ad. The times that the player reaches the Ad Unit (with or without showing an ad) is called inventory.

The connection to the ad system through the VAST (Video Ad Serving Template) URL is managed in Line Items (more about these later), which you can target to one or more ad units.

This guide will explain how to create an Outstream and Instream formats within the Blue Billywig UI along with an explanation of the settings within the Ad Units and Line Items.